Consultant, Kevin Kennedy Associates Inc.
Providing
electrical engineering consulting, marketing consulting, analysis, sales management, and related expertise to a wide variety of clients.
Consultant, Visual Systems Consulting Firm
Independent engineering and marketing consultancy concentrating in the fields of machine intelligence, machine vision, intelligent sensors, electronic imaging, electro-optics and non-destructive evaluation. Developed and conducted over 100 engineering assignments assisting corporate clients with automation planning, development, implementation and training. Provided production process evaluation for opportunities for machine vision and intelligent sensors to improve process and quality control and capital productivity. Assignments included technical feasibility studies, prepare system definition, functional specification, acceptance test procedure, request for quote package, and guidelines for proposal evaluations, identify potential equipment vendors, conduct analysis of vendor quotes and site evaluations of vendors; managed projects through post installation buy-off, organized and conducted education and training activities. Marketing assignments included market overviews, new end user customer analysis, product definition and market assessment, new product technical and market evaluations, market positioning, marketing/sales organization, competitive analyses, customer identification, strategic planning, new venture analysis, partnering identification, due diligence assessment of acquisition candidates, and government marketing.
Marketing Director, ORS Automation, Inc., Princeton, NJ
Organized, staffed, trained and managed marketing department including sales, application engineering and installation-service functions. Initiated business plans, product development programs, and marketing policies. Built sales from virtually nil to $1M+ and closed on OEM business with potential of $15M+ over 5 years. Established sales credibility to permit public stock offering. Conducted market analyses identifying product opportunities in many manufacturing industries. Responsibilities included customer contact, market identification and market research, sales analysis and forecasting, application engineering and screening, proposal writing, pricing, new product identification, competitor analysis, sales procedure development from both strategic and tactical perspectives, advertising and promotion, trade shows and literature generation.
National Sales Manager, Sclumberger/EMR Photoelectric, Princeton, NJ
Introduced new product line generating $400K of new business the first year while increasing sales in traditional business by 20% by identifying new customers and rebuilding sales in one territory from $500M to $1.2M. Reorganized the sales department to gear for growth into new products/markets, adding product manager function. Markets addressed included manufacturing, aerospace/military, oil well logging, and scientific and medical instrumentation. Responsibilities included: sales management and planning, policy development, staffing, training, customer service, proposal writing, project management, and sales procedures.
Program Manager, National Science Foundation, Washington, D.C.
Was responsible for planning, organizing and managing approximately $2M multidisciplinary scientific research program addressing advanced manufacturing technology. Received "Outstanding Performance Award" recommendation. Position responsibilities included indirect management of 20 full-time equivalent technical people conducting research and long and short range planning and budgeting. Obtained first-hand knowledge of Federal budget cycle and key "gatekeepers" in marketing loop. Position provided cognizance of state-of-art management techniques stemming from productivity emphasis including: performance measures, incentives, and labor-management cooperation. Position involved developing small business research projects and university-industry linkages.
Regional Sales Manager, Schlumberger/EMR Photoelectric, Princeton, NJ
Was responsible for total marketing/sales efforts for Division's products within 24 state territory east of the Mississippi from regional office in Washington, D.C. Achievements included top salesman for the company 5 years in a row, tripling sales in district, sale of first of new computer-based TV system and 70% of all sold in first three years into totally new markets for the company, consistently accurate sales forecasts, consistently maintained budget objectives (average cost of sales less than 6%).
Custom Product Sales Engineer, Sorensen/Raytheon, Manchester, NH
Analyzed market opportunities for the modification of existing products for OEM applications. Intensive vertical operational experience including all phases of business from proposals to shipments and service. Position included handling intra-company and inter-company sales dealing both direct and through manufacturers representatives. Position required integration of engineering, finance, manufacturing, purchasing and quality control functions.
Sales Engineer, CBS Labs, Stamford, CT
Was responsible for the sale of R & D capability in special electron devices, military and intelligence systems, and acoustic and magnetics to DOD. Performed liaison functions with service groups such as technical writing and public relations. Position reported directly to Vice President of Marketing.
Senior Production Engineer, Machlett Labs/Raytheon, Springdale, CT
Promoted from Junior Engineer to position in two years. Supervised group responsible for the development and implementation of production processes. Worked with development engineers to assure design for manufacturability.
