Consultant, Kevin Kennedy Associates Inc.
Providing expertise in product marketing, manufacturing automation, process engineering, microelectronics manufacturing, root-cause analysis, strategic planning, market research, technology road mapping, business development, and related expertise to a wide variety of clients.
Global Marketing Director, solutions provider for semiconductor assembly, automotive and medical electronics
Custom applications are focused on the automation of medical embedded devices, sensors and wearable medical monitoring devices. Customers include large OEMs, IDMs and Tier 1 assemblers. This consultant joined the group as marketing director with the goal of growing the business and providing branding concept. Also managed the applications engineering team. Global marketing and product management responsibilities for products and services included development and implementation of worldwide automation solutions, sales and marketing strategies, technical roadmaps and business plans for the novel business concept; Asian, European and North American business development and technical support to sales. Additional responsibilities included development of new automation solutions for solar panel assembly, embedded components and medical sensor assembly. Was responsible for management of applications and manufacturing teams from different founding divisions. Developed new corporate identity.
Product Manager, Universal Instruments Corp, Binghamton, NY
The firm delivers automation solutions to the electronics industry. Customers included Manufacturing Service Providers (Foxconn, Flextronics, Jabil, Solectron, Celestica) and large OEMs (Sony, Motorola, Ericsson). A division was established to focus on emerging markets in semiconductor assembly. This consultant joined the team as product manager with the goal of growing the business which, until then, had been generating revenues of less than 10M, from a limited US-based customer set. Responsibilities included: global business development; sales prospecting and customer presentations worldwide; development and implementation of worldwide automation solutions, sales and marketing strategies, technical roadmaps and business plans for the emerging advanced semiconductor assembly market (flip chip, photonics, Image sensors, RFID, LEDs); Asian, European and North American business development. Other contributions included setup of Asian sales agents; development and rollout of flip chip and optoelectronics automation solutions; project direction of cross-company RFID effort; WW Application Engineering and Product Marketing management; Software Engineering management. Development of new software functions. Startup of Bangalore India effort. Joint projects with Universal research lab such as RFID die attachment. Other responsibilities included technology seminars, exhibits, Private shows, technology workshops, sales - negotiations and closings, technology watch and competitive analysis, and more.
Manufacturing Engineering Management, IBM Canada LTD, Bromont, Quebec
Specialized in semiconductor packaging, wafer bumping and multi-chip module substrate manufacturing, providing back-end operations for semiconductor packaging, receiving IC devices from the East Fishkill (NY) and the Burlington (VT) wafer fab centers. This consultant served as a process engineer, specializing in electrochemical processes. Positions held over a 17-year career included: Process/Equipment Manufacturing Engineer, Manufacturing Operations Manager,
Failure Analysis Manager, Development/ New Products Engineering Manager. Responsibilities included: Business development, Sales and Marketing of Semiconductor Packaging Services, Account Management, Technical Marketing - technical papers, conferences, technical committees, trade associations; Manufacturing and Engineering Management: Chip Carrier Manufacturing (Photolithography), Wafer Bumping, Chip Burn-in, Electroless Plating; SQA and Lab Management - High End Failure and Construction Analysis, developed relationships with Canadian universities and IBM research facilities. Implemented SQA and Six-Sigma program.
